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New?

We’ve always considered ourselves to be early adopters. If you’re here, you must be ahead of the curve as well.

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Data Modeling 201

August 8, 2018

8 Key Concepts To Understand Data Modeling So the quants from Ad Genius have marched into your business and promised to boost your sales with something called ...

By Mae Huber

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Data Modeling 101

July 18, 2018

If you’re a marketer, then you’re in the business of finding potential customers and delivering solutions to them at the moment they need them. You know the ...

By David Foster

Marketing to People Rather Than Devices

Imagine for a second that you know someone who is a person. They are not a phone or a laptop or a smartwatch. They’re not even Alexa. They are flesh and blood – and a brain that makes decisions…

The Difference Between Omnichannel and People-Based Marketing

Omnichannel marketing is the next big thing . . . they said five years ago. In fact, omnichannel isn’t really a “thing” at all. It’s just an acknowledgment of how the marketing landscape has…

Why Cookies Are Crumbling As Market Data Sources

“What do you want, a cookie?” Chris Rock makes us laugh. Sometimes cookies make us laugh too. Like the kind of cookies Chris Rock sold while hosting the Oscars – Girl Scout cookies. Internet…

What are Cookies?

Cookies provide the capabilities that make the worldwide web more simple to navigate. More specifically, Internet Cookies allow a site to store state information on your machine and from there,…

Omnichannel Marketing

Simply stated, omnichannel marketing is multichannel marketing done right. In the world of marketing, things are shifting and evolving constantly. Believe it or not, consumers usually tend to be one…

How to Know if Your Website is Healthy?

Monitoring the health and traffic of your website A company’s website is the online face of the company. It is important to stay on top of the website’s health and traffic, as they ultimately go…