If you’re a marketer, then you’re in the business of finding potential customers and delivering solutions to them at the moment they need them. You know the challenge: how do you find real prospects without wasting your resources chasing non-prospects? If you were to...

8 Key Concepts To Understand Data Modeling So the quants from Ad Genius have marched into your business and promised to boost your sales with something called data modeling. You ask for details and the responses spin your head like Linda Blair in The Exorcist. They...